<Snip>
Things are definitely changing, and a lot of these formerly local
companies have national aspirations. I don't get it - we all
collectively decided it was a BAD thing for coffee quality ... I mean
all the big names WERE local companies, Hills Bros, Maxwell House etc
etc. before they became supermarket dreck. I don't care if you roast
regionally. As you start to reach out further and further your
quality is compromised. Incrementally, the things you can do on a
small scale become impossible on a larger scale. I still cast a wary
eye on the moment that Intelli changed their coffee from farm name to
their own origin "brand" name, i.e. Los Inmortales etc. There is no
Los Inmortales farm. I trust that they are not on a slippery slope,
but then again that is something you judge day to day, cup to cup,
checking on quality and freshness, and I am in no opinion to do that
with any of these growing roasters: stumptown, counter culture ,
intelligentsia, etc. I will say that with the focus on these few,
there are a lot of new energetic roasters that have come along, many
started by baristas-turned-roasters!
--
-Tom
"Great coffee comes from little roasters" - Sweet Maria's Home Coffee Roasting
Thompson & Maria -http://www.sweetmarias.com Sweet Maria's Coffee - 1115 21st Street, Oakland, CA 94607 - USA
phone/fax: 888 876 5917 - info_at_sweetmarias.com
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