Looks interesting... haven't read it yet...http://www.boingboing.net/2010/08/03/the-anthropology-of.htmlHomeroast mailing list
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   1.
   1_"NINESHEETS.com 
   Aggravating the aggregators.
   - About 
   The anthropology of coffee
   By MAGGIE KOERTH-BAKER
    | Published: AUGUST 3, 2010
   [image: nomcoffeenom.jpg]
   In 1991, coffee-drinking seemed to be on its way out in the United
   States. From a peak consumption of 3.2 cups per day per person on averag=
e in
   1962, coffee consumption was down to measly 1.75 cups. There were good
   reasons for this: Nobody liked the cheap, nasty sludge generally availab=
le
   and the entire experience reeked of Grandma.
   Enter advertising giant Ogilvy and Mather, working for Maxwell House.
   Their suggestion: Segment the product by quality, value and personal
   image..."
   2_"   
   TECH ,
CULTURE
    AND SCIENCE 
   VIDEO  •
FEATURES
    • BAZAAR 
   ARCHIVES  •
REVIEWS
    • SUBMIT 
   The anthropology of
coffee
   Maggie Koerth-Baker
at
   5:23 PM Tuesday, Aug 3, 2010
   [image: nomcoffeenom.jpg]
   In 1991, coffee-drinking seemed to be on its way out in the United
   States. From a peak consumption of 3.2 cups per day per person on averag=
e in
   1962, coffee consumption was down to measly 1.75 cups. There were good
   reasons for this: Nobody liked the cheap, nasty sludge generally availab=
le
   and the entire experience reeked of Grandma.
   Enter advertising giant Ogilvy and Mather, working for Maxwell House.
   Their suggestion: Segment the product by quality, value and personal
   image..."
   3_"[image: Pheedo]
   [image: Submit a Story] 
   The anthropology of
coffee
   In 1991, coffee-drinking seemed to be on its way out in the United
   States. From a peak consumption of 3.2 cups per day per person on averag=
e in
   1962, coffee consumption was down to measly 1.75 cups. There were good
   reasons for this: Nobody liked the cheap, nasty sludge generally availab=
le
   and the entire experience reeked of Grandma. Enter advertising giant Ogi=
lvy
   and Mather, working for Maxwell House. Their suggestion: Segment the pro=
duct
   by quality, value and personal image..."
Persist in old ways; expect new results - suborn Insanity...
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RayO,
Got to lova ya,
When I read your posts it brings me back to the Paul Harvey days.
"Now it's time for the rest of the Story"
Does anyone remember Paul and his dialogue?
Ray, I want to thank you for doing the journalism I'm not doing and looking
into the story behind the story.
You keep this list alive and lively.
Joe
On Tue, Aug 3, 2010 at 10:05 PM,  wrote:
<Snip>
ge
<Snip>
ge
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ge
<Snip>
ariascoffee.com
<Snip>
-- =
Ambassador for Specialty Coffee and palate reform.
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